Through strategic media outreach and community engagement, UCM works to share UNCP’s story, foster positive relationships and amplify the university’s message across all platforms.
In addition, UCM:
At UNCP, UCM strategically manages all university-wide advertising efforts. Led by the chief communications and marketing officer (CCMO), the team develops and implements an annual advertising plan designed to elevate the university’s visibility and attract prospective students.
In addition to traditional advertising, UCM oversees various social media and digital marketing initiatives to ensure consistent and compelling messaging.
Departmental Marketing Support
Academic and administrative departments interested in promoting specific programs
or events are encouraged to collaborate with UCM. The CCMO will provide expert guidance
on the most effective strategies and coordinate any advertising placements. Please
note that while strategic support is provided, individual departments are responsible
for covering associated costs.
To maintain brand integrity and ensure alignment with university standards, all advertisements and promotional materials — regardless of origin — must be reviewed and approved by the CCMO or the assistant director before publication. To request UCM services or approval, please submit a request using the form below.
Photography Request Guidelines
Our photography team focuses on the following priorities:
To be considered, all photography requests must fall into one of these categories. Due to limited time and resources, we’re unable to cover every event.
Please note: We do not provide printed copies of the photos taken.
Photography and Video Notice
UNCP is a public institution that frequently captures photographs and videos of campus life, including events, ceremonies and daily activities, to support and promote its mission.
By visiting, enrolling in or working at UNCP, and by being present in public areas on campus, you grant the university — and those authorized by it — the right to use and reproduce any images or recordings taken of you during your time on campus. This usage may occur without compensation.
All photographs and video files are the exclusive property of the university.
Photographs taken with the consent of UCM staff are also considered university property. These images may be used for non-commercial purposes by UNCP students, faculty and staff. With prior approval, off-campus media outlets and publications may also use these images.
All published images should be credited as: “UNCP – Communications & Marketing” in both print and digital formats.
Please complete the universal request form for photography services. For more information, contact Willis Glassgow, University Photographer, at 910.775.4245 or willis.glassgow@uncp.edu.
Videography Services Overview
University Communications and Marketing (UCM) prioritizes video projects that support the university’s strategic goals. These include:
Projects Outside UCM Scope
UCM does not typically produce videos that:
Production Criteria
To be considered for production by UCM, a video project should meet at least one of the following criteria:
Well defined projects can be completed in as little as 1-2 weeks depending on talent
schedule and production work load. Captioning can take an additional 1-4 days. Please
complete the universal request form and someone will contact you within 3 days.
For more information, contact the university videographer at 910.775.4569 or video@uncp.edu.
Have a story to share? The Public Communication Specialists are here to help! They craft compelling news
and feature stories that spotlight the people, programs and accomplishments of UNCP
— helping to boost the university’s visibility across the region and state. Please
complete the universal request form for assistance.
Members of the media:
For media inquiries and credentialed members of the media who wish to be added to our distribution list, please email mark.locklear@uncp.edu.
Members of the media who would like to receive notice of public meetings should file a written request for such and send to the following:
UNCP
Attn: Mark Locklear, Public Communications Specialist
P.O. Box 1510
Pembroke, NC 28372
For the latest news and events: University Newswire
UCM leads the design and oversight of the university’s homepage and all primary-level web pages. As we transition to Modern Campus, our team is here to support departments and campus units in creating and maintaining professional, consistent and accessible web content.
To request web services, please submit a formal request using the universal request form. For support or more information, contact UCM at 910.775.4570 or email web@uncp.edu.
Our Creative Services team delivers impactful design and marketing solutions that help advance the university’s mission. With expertise in graphic design, social media, advertising and strategic marketing, our professionals collaborate to elevate the visual identity and messaging of university publications, events and campaigns.
We offer complimentary design assistance for university departments and programs. Please submit your request at least two weeks in advance to ensure timely support. If you prefer to create your materials, prior approval from UCM is required before printing or distribution. Submit your draft materials here for review. This process helps ensure all publications adhere to the university’s brand guidelines and maintain a consistent visual identity.
To initiate a project, please submit a formal request using the universal request form. Our team is here to help bring your ideas to life and highlight UNCP's excellence through high-quality, brand-aligned creative work.
UNC Pembroke has partnered with Affinity Licensing to license the university’s marks (logos and seal) to assure quality and to control usage of those marks. Trademark licensing creates cooperative working relationships between UNCP, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university’s marks promotes and protects the image of the university while fulfilling the needs of consumers.
UCM manages the retail and trademark licensing programs. If you are a vendor interested in retailing merchandise with official UNCP logos, the first step is to become a licensed vendor through our program's manager. Campus departments must use a licensed vendor for any items ordered that incorporate UNCP trademarks (excluding printed material).
Get Licensed
Any person, business or organization interested in producing items bearing the university's trademarks must first obtain a license through Affinity Licensing.
As always, state purchasing policies must be followed.
Our UNCP Today magazine is your window into the stories, milestones and moments that
define our vibrant campus community. From academic achievements and student success
to groundbreaking research and alumni impact, each issue captures the heart of BraveNation.
Join us as we celebrate the people and progress shaping UNCP’s bold future.
UNCP Today
Explore UNC Pembroke at a glance with our Admissions Viewbook — a vibrant, easy-to-navigate
guide highlighting academic programs, campus life, student support and what makes
UNCP unique. It’s the perfect starting point for discovering your BraveNation journey.
Viewbook
We want to hear from you! UCM loves to hear about the accomplishments of our amazing students, faculty, staff and alumni. We take pride in celebrating the achievements of BraveNation! We invite you to email us at newstips@uncp.edu. Please be sure to include your contact information.
Assistant Director of University Communications and Marketing
dena.bolles@uncp.edu
Communications and Marketing Manager for Academic Affairs
Adrielle.Cooper@uncp.edu
Director of Advancement Public Relations and Marketing/Public Communications
chad.locklear@uncp.edu
Chief Communications and Marketing Officer
jennifer.mccarrel@uncp.edu